Brand Manager - Corporate Brands

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At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at and then come join the exciting journey at The Wine Group.


The Brand Manager is a member of the Corporate Brands Team and is based at our Livermore, CA location. The Corporate Brands team is a key priority for TWG and integral to the growth of the company. The Brand Manager will be primarily responsible for management of the existing “private label” wine portfolio (strategy, execution and support for 30+ brands). This person will have a strong grounding in CPG marketing best practices and will have a successful history managing alcoholic beverage and/or CPG brands. This person will be a creative and results-driven innovator with strong competencies in strategy, commercialization, execution and project management.


  • Sales and Retailer Orientation: Will pitch and sell-in brands and programs with key account buyers.  Marries brand strategies with retailer objectives using an understanding of retail and on-premise customers. Effectively works side-by-side with sales to develop brand plans and programs that meet/exceed profit and volume goals.
  • Creative Brand Manager:  Intuitively “gets” brands and consumer motivations. Will direct graphic designers to create breakthrough packaging that meets consumer and retailer needs.
  • Innovative Thinker and Demand Creator:  Will work alongside Innovation Brand Manager to assess industry opportunities and develops creative concepts and solutions to fit these opportunities.  Has experience with product development and retailer program execution.
  • Experience with Consumer Research: Will drive both quantitative and qualitative research with outside vendors to find key insights for brands. Translates those insights into actionable recommendations.
  • Strong Managerial Experience: Will provide management and leadership to a direct report.
  • Effective Project Leader: Manages teams and guides projects through the system.  Conveys a sense of urgency throughout project lifecycle and holds team accountable for execution and timeliness. 
  • Analytical Competency: Will gather and assimilate data from various sources, assess business performance and provide recommendations for improvement or growth.
  • Entrepreneurial Track Record and Competitive Drive: Proven success in an entrepreneurial venture, including an appreciation for an environment of resource limitations, cost control, prudent risk taking and limitless creativity.  Ability to manage ambiguity and multiple priorities.
  • Cross Functional Leader: Will be a cross-functional contributor and team player.  Primary liaison for marketing team with sales, designers, finance, winemaking, packaging, and other departments and vendors to ensure proper communication and execution of brand programs.


  • Bachelor’s degree in Marketing, Business, related field or equivalent work experience.
  • MBA preferred, but not required.
  • 5+ years CPG brand management experience from an “academy” CPG company. Food/beverage experience preferred.
  • Wine or spirits category experience a big positive.
  • Experience in private label/corporate brands a preferred.
  • Wine or spirits category experience a big positive.
  • Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers).
  • Proficiency in Adobe Photoshop, Creative Suite, and InDesign preferred.
  • Experience presenting programs to executive management and retailers. Strong results orientation and project management skills, excelling at juggling a wide range of projects to meet project goals and timelines. Flexible when needs and priorities shift.
  • Highly articulate and comfortable working with individuals at all levels of the organization. Excellent verbal and written communication skills; operates equally effectively in formal and informal settings and internally and externally. Well-honed influencing skills; courage to confidently express an independent point of view.
  • Collaborative team leader with high motivation and strong desire to achieve in a demanding environment. Sets SMART goals and aggressive schedules for improvement.
  • Conveys a sense of urgency and drives issues to closure. A team builder who inspires, coaches, develops and leads from the trenches, and by example. Holds oneself and others accountable for achieving high levels of performance and responsiveness.
  • Possess intellectual curiosity. Can connect “the dots” quickly and perceptively. Problem solves without a road map. Fascinated by emerging consumer trends and design. Enjoys challenging conventional wisdom.
  • Has astuteness and flexibility. Is pragmatic, adaptable and focused in a fast-paced environment. Adapts strategies and approach as new information and circumstances arise. Is resilient in the face of challenging obstacles. Ability to set priorities and work independently within set guidelines.
  • Shows passion, energy/endurance, intensity and excitement; is outcome/results focused and drives issues to closure. Resourceful and innovative (scrappy); always pushing to find new and better ways of working.


  • Position operates in a professional office environment
  • Position includes travel to customers and/or company events, up to 20% of the time
  • Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment.
  • Must be able to lift up to 40 lbs. (a case of wine)

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.





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