On Premise Area Manager - FL

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At The Wine Group we are passionate about our people, our future and our wine. We are America’s second largest wine producer by volume with over 1,200 employees globally across 12 locations in California, New York and Australia. We are proud to be responsible for many of America’s most beloved wine brands, including Cupcake, Franzia, Chloe, Concannon, Benziger, Imagery, AVA Grace, 7 Deadly and more. We are dedicated to our culture built on values like entrepreneurialism, innovation, social responsibility and stewardship. To learn about us and our career opportunities, check us out at www.thewinegroup.com and then come join the exciting journey at The Wine Group.


The On-Premise Area Manager will be responsible for leading the On-Premise trade channel for Florida. They will be accountable for achieving all volume and distribution goals for The Wine Group, Inc. On-Premise portfolio of brands. The Area Manager will develop and execute pricing/programming strategies, handle monthly and annual forecasting, and will lead sell in a select list of accounts.


  • Responsible for Total On-Premise Volume and Strategy for Florida. To include heavy collaboration with TWG/RNDC National Account and Hotel teams
  • Develop and implement Annual Operating Plan which includes financial, volume (shipments and depletions) and distribution objectives  
  • Own relationships with RNDC Senior On-Premise management (VP, GSM, etc.). Monthly Business Rhythm  
  • Drive TWG monthly priorities; work closely with RNDC RVPs/DMs/ADMs via Work Withs, Team Meetings and provide necessary direction and support materials
  • Create and manage Key Account list to include regional and national accounts, responsibility for lead selling in this universe 
  • Drive TWG National On-Premise Programs at the highest level (Examples: Champs Open, Top 500, POD Initiative)
  • Organize and lead crew drives
  • Conduct Quarterly Business Reviews and Divisional Sales Meetings
  • Introduce creative sales execution concepts, aspire to be a thought leader and establish best practices within the Region
  • Attend tastings events, wine dinners and team outings
  • Ensure all sales practices are compliant with state and company policies
  • Administrative Responsibilities:
  • Complete & review monthly scorecard reports (depletions & distribution) with DM
  • Manage budgets: Pricing, Incentives, Customer Support along with Travel & Entertainment and other departmental expenses
  • Run monthly Sales Nav/VIP reports
  • Process Sample Requests
  • Other miscellaneous reporting/tracking requests from management
  • Average Monthly Time Management projections (based on 20 sales days/month):
  • 40% Selling, 40% Managing, 20% Administrative
  • Selling: As noted above, heavy focus on Key Account List and Regional Chains
  • Managing: Monthly distributor business reviews and sales execution planning meetings with On Premise leadership
  • This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned


  • Seven or more years of sales experience in the alcoholic beverage industry or related business with a knowledge and passion for both commercial and premium wines
  • Minimum 5 (Five) years of On-Premise focused sales experience in the alcoholic beverage industry or related business.
  • Must have a strong understanding and working knowledge of retail, on premise and distributor pricing structures
  • BA degree or equivalent experience
  • Intermediate wine knowledge or associated certifications preferred
  • Well organized with ability to work both independently and within team environment
  • Must be adaptive to change within organization and industry
  • Results oriented, innovative, strong problem solving and negotiation skills
  • Ability to multi-task and work at a fast pace
  • Proficient skills in Microsoft Office Suite
  • Ability to work and succeed in dynamic entrepreneurial environment
  • Excellent communication and interpersonal skills
  • Willing to travel with overnight stays, as needed
  • Display integrity, character and strong leadership skills
  • Support and model all company procedures and policies


  • Ability to travel frequently between home office, client sites, and industry meeting/events
  • Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

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